Millions of individuals start their day off with a cup of coffee or use it as an afternoon pick-me-up to get through the rest of their school day or workday. With this much coffee consumption, it’s no wonder why it’s a thriving, billion-dollar industry.
While coffee is frequently purchased from a traditional coffee shop, there is a wide variety of other types of businesses where it would be beneficial to add coffee to the product lineup. Here are three specific businesses that could benefit from selling coffee.
1. Fitness Studios
A fitness studio is a great place to offer coffee. After all, you need plenty of energy to get all those reps in and keep working out!
Keep in mind that gym members most likely already drink coffee but may be looking for a healthier option. For those health-conscious members, you can encourage their lifestyle by offering organic coffee and lower-sugar drink options.
By letting your gym members know detailed information about the coffee — such as where the beans come from, how they were harvested, and what health benefits they have — customers become more likely to choose your coffee instead of a local coffee shop. Don’t forget to include details like calories and sugar content so that your fitness fanatics know what they are putting in their bodies.
2. Bakeries
Baked goods with coffee are a favorite indulgence. When bakeries offer both, customers will likely linger for longer, order more, and return again to enjoy this delightful combination. Your bakery can also benefit from adding seasonal flavored coffees to complement holiday sweets.
To satisfy their sweet tooth, the most common baked goods customers choose to pair with their coffee orders include pastries, muffins, bagels, and doughnuts. Bundling a baked good and coffee can be another way to take advantage of this pairing and drive sales for your bakery.
3. Coffee Shops
Not surprisingly, selling coffee to coffee shops has tremendous potential. As a private-label coffee supplier, Joe’s Garage Coffee will work closely with you to craft your own personalized brew that you can distribute to local coffee shops or coffee shops all across the country. When selling to coffee shops, consider different options such as coffee pods or whole-bean blends.
With competitively low minimums, yet the potential for high-volume capacity, you can feel confident in creating, marketing, and selling your coffee regardless of your company’s size or budget.
Learn More About Launching Your Coffee Business
3 Benefits of Adding to Your Coffee Product List
The coffee craze is booming. From mom and pop online distributors to retail coffee brands and even institutional coffee suppliers, coffee drinkers can’t get enough. As part of this exciting industry, you more than likely have a passion for the products you sell. You’ve scrutinized your coffee product list and hand-selected the items that exemplify your brand, and you hope these selections appeal to coffee connoisseurs everywhere.
Even though it’s better to be leading the pack in a few carefully selected coffee products, it’s not always profitable to be so married to your offerings that you aren’t willing to grow and adapt. There are advantages to adding selections to your coffee list that you may have never thought of. In this post, we’ll discuss three distinct benefits that you could experience by expanding your product line.
1. Increase Your Customer Base
You may think your coffee product line is perfect as is, but if you aren’t growing your customer base, your profits will flatline. Your brand probably appeals to target customers in your market. As you build your product line, keep these people in mind and ask yourself a few pointed questions, which may help you know where you can expand:
- What are your customers already ordering?
- Does your clientele prefer flavored coffee selections, single-origin blends or a certain type of roast?
- Have they requested coffee products that you don’t yet carry?
- Are your target customers using Nespresso machines or Keurigs?
Knowing the answers to these questions will help you build your product list to suit the needs of a broader range of customers who are actually in your market.
2. Pleasantly Surprise Customers
Customers love surprises and trying something new or improved — but within reason. A fun new addition gives your patrons the chance to try something a little bit different, something they may not have considered otherwise. People also like to try things they may not be able to find anywhere else.
However, when you’re adding something original to your product line, remember that it’s best to have a balanced approach. An element of familiarity makes new coffee options approachable and gives your clientele a frame of reference. Here are a few tips about adding a surprising new item:
- Build on what you know, possibly adapting a product that already sells well
- Add only a few new products at a time to see what works with your customers
- Make sure the new offerings make sense with other items in your list of coffees
3. Stay Current With the Newest Trends
It’s essential to know who you are and what your company stands for in this ever-changing business. However, times they are a-changin’. In today’s world of instant updates and a rapidly evolving coffee market, it’s essential to understand the most current trends. As your customers’ interests develop, you should stay up to speed to keep them coming back.
Some recent trends impacting the coffee industry include:
- Seasonal drinks
- Unique flavors like matcha, floral, turmeric, and more
- A rising number of Keurig, Nespresso, and cold brew coffee drinkers
- Products designed to support and promote customers’ healthy lifestyles and mindful eating
You don’t have to jump on every bandwagon. However, popular trends are worth considering. You’ll appeal to a broader range of people and may be able to gain new customers. You’ll also delight and surprise your loyal patrons with these new offerings.
Create Your Own Coffee at Joe’s Garage Coffee
Whether you want to market and sell your coffee in a fitness studio, a bakery, or a coffee shop, Joe’s Garage Coffee has the experience and superior quality necessary to make your coffee endeavor a success. Throughout our over 20 years in business, we have created millions of products while delivering outstanding service to our customers.
We will work closely with you from the beginning stages of choosing your coffee all the way until the end stages, where you taste test to finalize your product. Contact us today to get started on creating your own fresh and delicious coffee!
Learn More About Launching Your Coffee Business
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