As environmental efforts increasingly — and rightfully — takes a bigger role on the commercial stage, brands are expected to take sustainability seriously. This consideration is no longer just a bonus feature of your company: it’s a necessity. In fact, over 90% of CEOs say that
sustainability is fundamental to success. As a coffee business, you’re responsible for creating sustainable coffee products and offering eco-friendly processes and services. Wondering why sustainability is so important? Let’s explore.
Customers Prefer Brands That Are Sustainable
According to a
recent Nielsen report, customers care about buying environmentally friendly products from sustainable companies. As national climate assessments project increasing climate change issues, consumers are increasingly concerned about making responsible choices with how they spend their money. This trend stems from a growing awareness that the choices we make today will directly impact the future and the following generations.
As a result, risk-averse consumers spend their money more carefully, taking sustainable and pro-social brands into consideration. Approximately 66% of consumers said they were willing to spend more on products coming from sustainable companies. This number rose to 73% among millennials.
From these numbers, it’s evident that consumers care deeply about your sustainable efforts — and their concern will impact which coffee they feel comfortable buying.
Customers Connect With Your Core Values
When customers discover a new brand, one of the first things they will look for is an expression of its core values. Even if you sell the most delicious coffee in the business, your customers won’t stick around if they don’t agree with what you stand for.
As a coffee seller, your impact on the world matters greatly. Your sustainable business practices have the potential to positively affect the world and play a part in reducing your carbon footprint. Incorporate these efforts into your core values and you’ll show your customers something they can get behind. As consumers relate and connect with these values, they will become loyal customers that continually return for a new brew.
These buying trends indicate your sustainability values should be front and center. Don’t bury your efforts in an obscure report — integrate them right into your brand strategy. Customers are looking for brands that are actively working to improve the world. With the right branding, this could be you!
Communicate How Your Brand Is Sustainable
So you’ve made strides to go green, reduce your non-recyclable plastic use, harvest organic coffee beans, and employ strong reuse and recycling practices. It’s time to communicate these efforts through intentional sustainability advertising and branding. This messaging should be cohesive everywhere, from a social and website narrative to your product packaging and press releases.
Your sustainable communication should be transparent, relevant and above all, honest! Make sure that every eco-friendly claim you communicate is accurate and unexaggerated. If you’re branding yourself as a local and organic brand, for example, make sure you can back this up to build trust with your customers.
Joe’s Garage Coffee Takes Sustainability Seriously
At Joe’s Garage Coffee, we’re serious about our sustainability practices. As a private label coffee and contract manufacturing partner, we set the standard for customer service, flexible roasting and coffee expertise. As our
recyclable cups for Keurig and
pods for Nespresso show, as well as our USDA Organic Certification, we’re committed to offering sustainable products that are environmentally friendly and support local economies. Our high-quality roasts, quick lead times and customizable capacity ensure the best service for each of our partners.
When you work with Joe’s Garage Coffee, you’re guaranteed to receive outstanding, personable service. We can help get your label off the ground and help ensure you’re taking the sustainable measures you need to succeed. Ready to get started? Just
reach out to us today to learn more!
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