Featured Products for Hospitality
We understand that every establishment has specialized requirements, so we provide superior products to meet your needs. We offer the following single-serve coffee types for the hospitality industry:
Compostable Soft Pods
Make a great impression with our compostable soft pods, a sustainable option that is BPI® Certified. These soft pods are compatible with most in-room brewers, with a uniquely engineered filter system to ensure your guests get a flavorful cup of coffee every time.
Cups for Keurig
Our cups for Keurig are recyclable and have a high oxygen barrier to protect the freshness of the roast. Your guests will appreciate the delectable flavor profile of your coffee when drinking it from these customizable cups for Keurig.
How Hospitality Businesses Can Capitalize on Coffee Culture
Coffee is a universally loved drink, and hospitality businesses can leverage coffee culture trends to reach a larger audience and strengthen existing customer connections. Coffee shops are no stranger to specialty beans and brewing techniques, but hotels, bars, and restaurants may be surprised at the benefits of adding these drink options to their menus. From breakfast brews to espresso martinis, there are many ways hospitality businesses can embrace coffee culture. Here, you can find everything you need to know about coffee culture and how you can bring it to your business to reach new success.
Understanding Coffee Culture
In 2022, the United States saw a 20-year high in coffee consumption, a significant increase from the previous year. Global coffee revenue reached more than $88 billion in 2023, with most of the revenue coming from the U.S. This industry is expected to grow even more in the upcoming years, empowering many businesses to step into the field.
Businesses embarking on a coffee journey must stay on trend with flavor profiles and brew options. Coffee drinkers have evolving preferences, and it’s necessary to cater to a wide variety of tastes. For example, you can offer seasonal iced coffee flavors during the summer and unique hot drinks during the winter, but at least a few hot and cold drinks should be available on your menu year-round.
Offering specialty coffee — coffee of the highest grade — as opposed to commercial coffee, can also make a significant impact on your business. Recent studies show that more than 50% of Americans over 18 consume specialty coffee. Among drinkers 25 to 39, 62% request specialty coffee. Although your menu should feature some classic options, like a latte or Americano, take time to consider how you can create a drink that leaves a lasting impression.
Creating a Coffee-Centric Atmosphere
Curating a vibe is vital for inviting guests to enjoy your drink selection and services. A relaxing and comfortable space can shape each customer’s experience, making your business memorable.
Modern coffee-centric spaces feature slow-paced service, pleasing decor, and unique brewing techniques. While designing a space involves personal preference, you must also understand your audience to craft an experience that reflects their tastes. Check out these tips for designing a coffee-centric atmosphere:
- Select the right lighting: Appropriate lighting and colors will impact the ambiance of your space. Avoid harsh lighting and opt for warm-toned lights to create an inviting atmosphere. Colors like yellow and orange can make the room feel cozy, while brown and green can craft a sense of relaxation.
- Comfortable seating: Comfortable seating is vital for creating a memorable experience. Experiment with armchairs, couches, and chairs, and use unique arrangements to create cozy nooks for one person and open spaces for groups.
- Find the perfect scent: That signature coffee smell can draw many people to your doors. A signature scent can have a lasting effect on your customers. Along with brewing aromatic blends, consider using candles or warmers to elicit wonderful scents. Be sure to use high-quality cleaners to avoid unwanted odors.
- Use the right equipment: Quality equipment impacts the quality and flavor of your drinks. Equipment is an investment, so you should opt for the best pieces for your needs. Avoid crowding the bar with unnecessary equipment, but consider what drinks will be top-sellers, and equip your space with the essentials.
- Incorporate aesthetic decor: Decor is an excellent way to add a personal touch to your space while enhancing the ambiance. Vintage signs, wall art, coffee-themed decor, and repurposed furniture add character to the area. Greenery can foster a sense of relaxation, and showcasing community artwork or photography on your walls can strengthen your connections with existing customers.
Crafting a Unique Coffee Menu
Crafting your menu begins with understanding your customers’ preferences. For businesses just starting their coffee venture, this may take some time, but it’s typically wise to have at least a few options. You may start with a signature brew and a couple of espresso options before expanding your menu to showcase your growing expertise. As customers show interest in particular blends or flavors, you can rework your menu to reflect their tastes.
Following popular trends or offering unique brews can captivate new customers. These options empower you to create customizable coffee experiences while separating yourself from competitors. Consider incorporating these drinks and options:
- Coffee cocktails: Irish coffee and espresso martinis can invite customers to your door in the evenings or bring new faces to the bar. Experiment with cocktails to find a unique offering for your business.
- Nitro cold brew: You can achieve a smooth, creamy texture by infusing nitrogen into cold brew coffee. The texture evokes a sense of nitro beer while satisfying people looking for more than a regular cup of coffee.
- Pour-over coffee: This method offers a nuanced and flavorful cup by giving the barista control of the extraction process while creating a unique experience for your guests.
- Non-dairy milk options: Non-dairy milk options can suit vegans and cater to those with dairy intolerances or who just like the taste. Offer almond, oat, soy, and coconut milk to please many palates.
- Origins and flavor profiles: Coffee enthusiasts often enjoy learning the origin of their cups, so you can draw in a new crowd by offering descriptions of flavor profiles and bean origins. This strategy brings an educational touch to your business while helping customers make informed decisions about their next cup.
Sustainability and Ethical Sourcing
Environmental efforts play a significant role in commercial settings. Many customers prefer brands that emphasize their commitment to environmentally friendly products and practices. People are also often looking for companies that aim to make the world a better place, with 55% of Americans believing companies should take a stand on environmental, political, and social issues.
Responsible practices can connect guests with your values and highlight your business as a local, environmentally conscious brand. Finding the right partner is vital to ensuring responsible practices, and you should communicate your efforts with your audience.
Joe’s Garage Coffee is committed to responsible and sustainable practices. We’re a private-label coffee and contract manufacturing partner, setting the standard for coffee expertise, flexible roasting, and customer service. We offer compostable cups for Keurig and recyclable pods for Nespresso, and hold BPI Compostability as well as USDA Organic Certifications to highlight our dedication to responsible practices. When you’re looking to get your coffee label off the ground, you can trust us to take the measures you need to succeed.
Develop Coffee Products with Joe’s Garage Coffee
Finding the best coffee for hospitality businesses can be easy with the right partner. Joe’s Garage Coffee is dedicated to serving growing coffee brands, and our coffee products can help you create a coffee hub that new and existing customers love. With superior quality, outstanding service, fast turnarounds, and scalable capacity, we have the expertise you need to reach success. Build your hospitality coffee brand with us. Connect with our team to learn more.
