People who love coffee have expectations for coffee brands, from staple flavors to limited-time offerings. Coffee brands need to know what customers want and use this data to develop new products, expand their brand, and increase profits.
Coffee Market Analysis and Behavior Trends
Coffee is an integral part of life, and customers take their cup of joe seriously. According to market research from Drive Research, the coffee market is seeing changes in:
- Consumption: Coffee is a ritual for 73% of Americans who have coffee daily.
- Product preferences: Cups for Keurig® and drip coffee are the two most common brewing techniques.
- Spending: Coffee enthusiasts are willing to spend money on their favorite beverage. Thirty-one percent reported spending $11 to $20 per month on coffee. New parents and college students are most likely to spend more than $40 per month on coffee.
Top-Performing Flavors Customers Love
A successful private coffee label needs to have the most popular coffee flavors in its core inventory, which include:
- French vanilla
- Hazelnut
- Caramel
- Pumpkin spice
- Peppermint
- Mocha
- Butterscotch
- Amaretto
- Maple
- Cinnamon
- Birthday cake
Seasonal and Limited-Time Offerings
Every season is associated with unique flavors you can add to your coffee offerings. Coffee drinkers are excited for limited-time seasonal flavors. Here are the trending flavors for each season:
- Spring: Lavender, rosewater, Irish cream, green matcha
- Summer: Citrus, coconut, hibiscus, brown sugar, s’mores
- Fall: Pumpkin spice, apple cider, chai, maple
- Winter: Peppermint, spice blend, eggnog, gingerbread, sugar cookie, chestnut and praline, hot chocolate
Explore Our Available Coffees and Teas
Implementation Strategies for Your Private Label Coffee
Follow this roadmap to implement new products and drive innovation for your brand:
- Time the launch of your new products strategically. For example, release your seasonal flavors a few weeks before that season starts.
- Optimize your portfolio based on what your customer base is looking for in coffee.
- Reach out to your customers through the marketing channels they prefer.
- Understand how the coffee supply chain works and how each step will influence the final product.
- Establish quality benchmarks to have standards for your products.
- Define the metrics that will measure the success of your new coffee flavors. These metrics will help your team decide if it’s cost-effective to continue producing these products.
Expand Your Private Label Coffee Brand with Joe’s Garage Coffee
When you want to expand your inventory with classic and trendy flavors, partner with Joe’s Garage Coffee. We work with corporate coffee brands to develop new flavors and manufacture coffee products like private label cups for Keurig®, private label coffee portion packs, and more. Expand your brand today by contacting us online or calling 206-466-5579 to learn more.
