While jumpstarting a coffee business, many entrepreneurs overlook the importance of developing their coffee brand mission. This statement helps build brand awareness to make a company memorable. Using the right words can also transform a viewer into a happy, lifelong customer.
Table of Contents
- What Is a Mission Statement
- Why Does Your Coffee Brand Need a Mission Statement?
- Coffee Brand Mission Statement Examples
- Writing Your Coffee Brand’s Mission Statement
- Learn about Joe’s Garage Coffee’s Services
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What Is a Mission Statement?
A mission statement provides a summary of a company’s goals and values. The synopsis should convey the purpose or products and services your business offers.
Instead of trying to meet a word count or fill in a formulaic response, create a meaningful statement that encompasses your business and vision. Altogether, the writing should evoke an emotional response and inspire readers.
Why Does Your Coffee Brand Need a Mission Statement?
Without a mission statement, customers won’t know why they should invest in your coffee brand over others. A mission statement for coffee brands offers compelling insight, such as who you intend to serve. Other factors include what your coffee brand does and how it accomplishes your goals.
After reading your mission statement, your customers should be able to share a quick summary of your brand’s vision. Making your statement memorable will come in handy when they recommend your business to a colleague, friend, or family member.
Coffee Brand Mission Statement Examples
Looking at other coffee brands’ mission statements can help you gather inspiration. Check out these impactful summaries:
- Dutch Bros®: “It’s our mission to make a massive difference, one cup at a time.”
- Caribou Coffee®: “An experience that makes the day better.”
- Peet’s Coffee®: “Our mission is to help people fall in love with great coffee.”
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Writing Your Coffee Brand’s Mission Statement
When choosing words, you should reflect on your brand’s who, what, when, why, and how. Consider these five factors as prompts to get your creative writing flowing. Your summary should focus on acknowledging your audience with suitable language. Describe your company’s purpose in short, concise wording and prioritize including the most essential information.
You can also add a blurb elaborating on the history and success of your business to go along with the mission statement for your coffee brand.
Learn about Joe’s Garage Coffee’s Services
If you’re developing your coffee brand, Joe’s Garage Coffee can help. Our people provide expertise and our facility provides roasting and packing services for companies of any size in the private label industry. Our customized packaging can effectively display your mission statement to boost your brand awareness and sales.
Learn about the services we offer today to get started.
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