Whether customers purchase your coffee in stores or online, your packaging is why shoppers add bags or cartons to their carts. Joe’s Garage Coffee is your private label coffee partner, advising on and translating your brand to your products. Review these tips when designing concepts for your custom coffee packaging.
Follow Existing Brand Standards
Your product packaging contributes to your brand integrity and identity. Labels should clearly fit within your brand, using consistent features like:
- Colors
- Logos
- Typefaces
Include clear elements like your brand name and details about the coffee, such as roast and flavor profile. While the packaging can use different colors for different blends and flavors, there should be something similar across everything to show it’s under one brand. If you have existing lines of coffee business and products, you likely already have these guidelines in place, however, when applying your established brand to new product development, making sure your brand translates to new formats is an important part of your product development checklist.
Advertise Your Certifications
Your packaging should explain quality certifications and any compliance with regulations you hold to demonstrate product value. Customers’ priorities can range from dietary needs to environmental and social responsibility — clear labels communicate those features to shoppers. At Joe’s Garage Coffee, our facility certifications include USDA and WSDA Organic, Kosher Check, and Fair Trade, so you may be able to advertise those features on your products.
Use Quality Packaging Materials
While customers will purchase aesthetically pleasing products once, what keeps them coming back is product quality. Your coffee’s packaging needs to keep the product fresh so each cup is consistent in flavor. Joe’s Garage Coffee uses high oxygen barriers, which prevent excessive air from entering the package, limiting oxygenation and degradation. These barriers appear in our packaging for:
Custom Coffee Packaging Available from Joe’s Garage Coffee
We create custom bags, private label K-Cups®, One Cup Soft Pods, and their cartons. Let us know your branding details, and we’ll help facilitate the packaging design process that works for the product you choose. Custom packaging is available through our various processing services:
- Roast to order: We roast and package our beans in a blend you approve.
- Co-packaging: We take your roasted beans and turn them into a completed, packaged product.
- Toll roasting: We roast green coffee beans you supply and put them into custom packaging.
- White labeling: We put one of our coffee blends and products in your branded packaging.
When you partner with Joe’s Garage Coffee, you benefit from our industry expertise. We can advise you on your packaging choices, and we’ll create consistent, high-quality products with fast turnarounds that customers will love from the shelf to the last sip.
