You’ve created a private label coffee. You’ve taken the time to ensure superior quality and branding. So, the next step is to get your product into the hands of customers. The key is to capture your buyers’ interest. However, in the competitive coffee industry, your customers now have more choices than ever. Your job is to get your product to stand out from the other coffee brands and attract new drinkers. That’s where unique packaging comes in.
One of the primary roles of good packaging is to instantaneously convey that your coffee products are a cut above the rest. When you take advantage of our co-packaging expertise at Joe’s Garage Coffee, we will help you understand how to communicate to your customers through your private label coffee packaging.
In this post, let’s take a look at six elements that will make your packaging stand out and help your coffee products fly off the shelves.
1. Keep Things Simple
In the world of packaging, you can definitely have too much of a good thing. When your design is spattered with bright colors, graphic images, and lots of small print espousing your coffee’s greatness, this overworked design may overwhelm your customers. A simple yet attractive design tells buyers you care about the quality of your coffee products, not just making a splash.
2. Avoid Generic and Dare to Be Different
Simple and generic are not the same thing. Coffee manufacturing is a competitive field, so doing something to differentiate yourself is key. Settling for generic packaging conveys a message that your coffee products are mundane, no better than the dozens of other coffees that line the shelves. When you dare to be different with a brilliant and distinct design, your coffee products will stand out from the rest.
3. Incorporate Colors
The psychology behind colors has been proven time and time again. Different colors impact our emotions in distinct and surprising ways — such as red, the color of passion, and yellow, which conveys energy and optimism. When designing your private label coffee packaging, choose your colors with care. Each hue has its own vibe and conveys a message to your customers. The color of your packaging alone can let coffee drinkers know they’ll be trying a bold brew or a refreshing blend.
4. Elicit the Flavor
Your coffee packaging should elicit an experience and taste like no other. When your customers look at your product, you want their mouth to water as the packaging implies delicious flavors. It’s a tall order, but if you design your packaging effectively, your customers’ cravings will awaken the moment they spot your products. Then, they’ll just have to grab it off the shelf or click “buy”. Once they actually try your the superior flavor of your brew, you’ve earned yourself a new, loyal customer.
5. Use Imagery
A picture is worth a thousand words — there’s a reason this old adage is still true today. You only have a few seconds to grab your consumer’s attention as they scan the shelves and web pages looking for a new coffee product to try. They aren’t going to spend the time it takes to read a bunch of print on your package. Finding the perfect image will tell your customers what they can expect when they sip your coffee. One powerful image can often say more than a novel.
6. Consider Seasonal Packaging
The seasonal coffee trend is in full swing. Having one package design for the whole year is all well and good. However, why not mix it up for different seasons and holidays, especially if you’re offering distinct seasonal blends. Switching around your design every once in a while is a great way to draw attention to your coffee products.
Partner With Joe’s Garage Coffee for All Your Contract Packaging Needs
Packaging design conveys a clear message and is your first and best chance to earn a new customer. As they scan the shelves and web pages looking for a good cup of joe, your coffee’s packaging design needs to stand out, so it’s irresistible to potential customers.
Joe’s Garage Coffee is here to be your partner as you set your private label coffee apart from the rest. We’ve been leading the way in the coffee industry for more than 20 years, providing premium roasting, grinding, and packaging services. No matter the size of your customer base, our scalable capacity allows us to serve clients both big and small, even nationwide and institutional brands.
If you’re looking for a new private label coffee supplier, Joe’s Garage Coffee can take your private label coffee to new heights. We pride ourselves on superior customer service, so contact us today to learn more.
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