Artificial Intelligence (AI) is a hot-topic issue, especially now that programs like ChatGPT have been released for public use. Some see AI’s expansion as the beginning of the end for writers, editors and content creators of all varieties.
At Joe’s Garage Coffee, we do not use an AI content creator when creating content for our website. Here’s why we always use real writers and editors instead.
What Is AI-Generated Content?
AI content consists of blogs, emails, product descriptions, social media posts and all other types of written media. But rather than writers and editors collaborating on the piece, a computer produces the content using AI. A user feeds the AI model information such as the topics, keywords, branded phrases and style the piece should feature. Then, the computer outputs original content in a fraction of the time of a human writer.
Disadvantages of AI-Generated Content
While it is true that AI programs offer advantages in areas such as efficiency and speed, there are also disadvantages of AI-generated content. We’re weary of the following outcomes when using AI to create content:
- Insufficient nuance. Some topics require extra attention to detail that AI may not achieve. AI can communicate hard facts effectively but may lack a sensitive or conversational approach when discussing sophisticated topics.
- Search engine devaluation. Google and other search engines value trustworthiness when determining what to push to readers. Some readers may see through the AI-generated content and lose trust in the entire website as a result.
- Robotic tone. As advanced as AI has become, it still lacks the human element. AI content may sound stiff or unnatural and often fails to capture the intended tone as a human writer could.
- Inconsistent quality. AI-generated content can vary in quality. One piece may nail the topic and tone, while the next misses the mark. AI pulls information from a massive range of sources, which can confuse itself and detract from content quality.
Why Joe’s Garage Coffee Does Not Use AI-Generated Content
Ultimately, we avoid AI-generated content because we are passionate about providing thoughtful content, written by humans, for humans. Our staff is full of talented individuals who have plenty of value to add when producing content to share. We are proud to be the experts, so why not showoff our expertise? We feel strongly that our experience and attentiveness to the human side of relationships help us facilitate the strongest partnerships between our clients and their customers.
Learn More About Joe’s Garage Coffee
Joe’s Garage Coffee is an experienced partner for entrepreneurs and established brands in the coffee industry. We offer scalable services that add value to the product you work hard to develop. Count on us for eye-catching labels, packaging materials and coffee blends that put your brand’s best foot forward. We encourage you to reach out online or order a sample for more on how Joe’s Garage Coffee can advance your brand.
