Coffee is an important part of workplace culture for many, enabling people to create a morning routine, build bonds, enjoy their breaks, and boost their productivity. Some companies are opting for corporate coffee programs to keep their teams caffeinated.
Knowing what your customers desire from their coffee makes it easier to develop a coffee program that resonates. Employing a successful strategy that keeps employees coming back and encourages further sales also provides a good return on your investment. Explore these coffee consumption statistics from Joe’s Garage Coffee to develop an effective approach.
1. Workplace Productivity and Performance
Coffee programs impact business outcomes in various ways. For example, a study from Connect Vending found that a lack of coffee breaks decreased employee productivity by 23% in 77% of participants. These breaks offer a great energy source due to the caffeine boost and ability to socialize with peers — two aspects employees consider essential to their job enjoyment.
Another study from the Institute for Scientific Information on Coffee (ISIC) found that 43% of people drink coffee over other caffeinated options to improve their productivity, while 36% said it keeps them more alert during the day. Employees who feel more productive accomplish more work, increasing their company’s revenue and performance compared to individuals who feel unhappy and unproductive.
2. Employee Experience and Retention
Coffee also helps gain and retain employees. Individuals may be more likely to apply for a job with a great coffee program than one without. For example, a Nespresso survey found that 65% of employees expect to have high-quality coffee in their workplace. More than 80% see coffee breaks as crucial for spending time with co-workers and refreshing their well-being. These breaks also define the overall workplace culture.
Subsequently, employees are more likely to stay at a job with enjoyable amenities and a supportive culture. Almost 50% of workers seek to leave jobs with poor cultures that don’t regard employees’ personal well-being. Coffee breaks can be a surprisingly simple way to make your workforce feel more appreciated.
3. Market Size and Growth
Experts predict that the U.S. office coffee market will expand by $1.65 billion from 2024 to 2029, with a compound annual growth rate (CAGR) of 10.2% This growth is facilitated by an expanding workforce and employees’ growing preferences for specialty coffee. Larger organizations account for the biggest market revenue share.
Coffee in the workplace is beneficial, but only if you have a reliable supply chain. Workers expect a consistent supply of fresh coffee, and many also care about packaging sustainability and ethical harvesting.
4. Consumption Patterns and Preferences to Guide Implementation
These coffee statistics can shape your strategy, but it’s also essential to survey your clients and their employees. If your survey results yield a range of brewing preferences, your programs could offer ground coffee, cups for Keurig®, and capsules for Original Nespresso®. Participants should also account for health considerations, such as providing non-dairy milk, and sustainability concerns, such as supplying coffee only from Biodegradable Products Institute (BPI®)-certified companies.
Keep up with metrics like cost per employee, coffee equipment utilization, and waste reduction. These numbers will help you and the companies that participate in your program measure their success in aspects like employee well-being and sustainability.
Develop a Successful Corporate Coffee Program With Joe’s Garage Coffee
Create a premium coffee program that will satisfy your customers by working with a supplier like Joe’s Garage Coffee. We’ve offered services in the specialty coffee industry for decades, ensuring companies receive superior-quality coffee and production capabilities. Reach out today to begin developing your office coffee strategy.
