Each year brings new trends in the coffee industry. One of 2023’s coffee trends is mushroom coffee — a variety that combines your favorite roast with specific types of mushrooms. The market for mushroom coffee is growing, so it’s a great time for entrepreneurs to learn about the trend. This post covers mushroom coffee, its unique health benefits and its future in the market.
Table of Contents:
- What is Mushroom Coffee?
- What Types of Mushrooms Are in Mushroom Coffee?
- Is Mushroom Coffee Good for You?
- Benefits of Drinking Mushroom Coffee
- What Is the Market Size of Mushroom Coffee?
- Enter the Mushroom Coffee Market
What Is Mushroom Coffee?
Mushroom coffee is an infused drink. No, your customers won’t find little mushrooms floating around in your coffee. Instead, mushroom coffee features the extract from certain mushrooms.
Mushroom coffee tastes similar to regular coffee. The beans still have the greatest influence over the flavor. Adding mushrooms causes the flavor profile to lean into earthiness — something many coffee connoisseurs can appreciate.
You can produce mushroom coffee in all the same forms as other varieties. Brands have begun offering ground mushroom coffee in packets, bags and single-serve pods.
Contact the private label coffee experts today
What Types of Mushrooms Are in Mushroom Coffee?
Mushroom coffee uses a different selection of mushrooms than what you’d eat on pizza or with a steak. Instead, mushroom coffee uses fungi with health benefits. The most common types of mushrooms in mushroom coffee are:
- Chaga
- Lion’s mane
- Cordyceps
- Reishi
- Shiitake
- Turkey’s tail
Is Mushroom Coffee Good for You?
Mushroom coffee is as good for you as any other type. One trade-off to consider is the caffeine. Most customers prefer caffeinated coffee, but some like decaf because it makes them feel less anxious. Mushroom coffee offers similar health benefits to normal coffee, which is rich in antioxidants. Customers may experience additional health benefits from the mushrooms.
Benefits of Drinking Mushroom Coffee
Mushroom coffee may offer unique health advantages. There is still more human research necessary to verify medicinal properties, but different cultures around the world have been using chaga, cordyceps, reishi, lion’s mane, and turkey’s tail for medicinal purposes for centuries. Here are some possible benefits:
- Stress relief: Mushroom extract contains adaptogens that modify the stress response.
- Immune system enhancements: Studies have found that turkey’s tail mushrooms can improve the immune system in some situations.
- Heart disease prevention: The reishi mushroom displays an ability to lower cholesterol and help reduce the risk of heart disease.
What Is the Market Size of Mushroom Coffee?
The market for mushroom coffee is on its way up. Recent reports indicate the opportunity for the market to rise by 5.5% each year through 2030 after last year’s market eclipsed $2.7 billion. Customers enjoy premium coffee, especially when the product can advertise health benefits like mushrooms can provide.
Enter the Mushroom Coffee Market
This decade could be the time for you to enter the mushroom coffee market. Before you dive in, choose a partner capable of supplying amazing branded coffee production services. Joe’s Garage Coffee develops custom labels and custom blends, so contact us online to discuss your growing brand or order a sample today.
