Quick-service restaurant (QSR) owners can expand revenue by drawing more customers and offering more menu options. Selling coffee can help a QSR in both areas.
As one of the most popular beverages in the United States, coffee can increase the number of customers who treat a QSR as a frequent stop. Selling coffee is also a simple and effective way to increase each customer’s spending. Here are a few ways that quick-service restaurants can enhance their coffee product.
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Elevating Coffee Quality
A successful coffee offering starts with a good product. QSRs must find ways to prioritize the quality of their coffee, even if it is outside of its traditional offerings. A QSR delivers a delicious coffee product by partnering with a third party for functions like:
Customization and Variety
When it comes to coffee, everyone has unique preferences. Offering variety helps quick-service restaurants satisfy more customers. Plus, QSRs can find opportunities to upsell add-ons that increase the transaction amount. There are various customization options for a QSR to consider:
- The big three: Hot, iced, and cold brew
- Flavors: Popular year-round and seasonal flavors
- Dairy products: Whole milk, 2%, cream, half and half, and non-dairy options
- Sweetener: Sugar, liquid sugar, honey, or erythritol
- Caffeine: Caffeinated, decaf, or half decaf
- Toppings: Whipped cream, syrup, cinnamon powder, or sprinkles
- Add-ons: Espresso shots and additional flavors
Streamlining Operations
Customers expect consistency from QSRs — they’ll return for more coffee if every cup has the same quality and taste each visit. By using efficient coffee equipment and technology, QSRs can create quality cups of coffee and get them to customers quicker to increase satisfaction. Train employees to help keep recipes and brews consistent while improving order turnaround.
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Marketing and Presentation
Standing out in a crowded market is critical, so QSRs should make marketing a priority. Marketing builds brand awareness, which can draw customers and sway someone to choose one business over another. QSRs can improve their marketing strategies through:
- Strong brand elements such as logos and slogans
- Memorable coffee packaging and design
- Compelling storytelling within marketing materials
- Brand consistency across all marketing materials, advertising, and packaging
Customer Experience
A smooth customer experience can increase the success of a QSR’s coffee rollout. With a few customer service best practices, a QSR can retain customers and expand its reach through word of mouth. Here are some ways a QSR can ensure the best customer service:
- Offer convenient ordering options
- Develop processes for precise recipe consistency
- Train employees for speed and efficiency
- Develop products that use quality ingredients
- Implement loyalty programs and limited-time offers
Contact Joe’s Garage Coffee
A well-crafted coffee offering can boost a QSR’s revenue potential. At Joe’s Garage Coffee, we help brands strengthen their coffee offerings through powerful branding, cost-effective co-packaging, dropshipping and reliable laboratory services. Contact us online today.
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